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[Webinar] ACA Best Practices: Driving Consumerism in Todays’ World

2014-10-14 11:00:00

ACA Best Practices: Driving Consumerism in Todays’ World

October 14, 2014 at 11:00 – 12:00 PM ET

The Affordable Care Act (ACA) is changing the employee benefits landscape. Employers will have to support significantly enhanced communications activities (i.e., Exchange Notifications, Auto-Enrollment, Uniform Summary of Benefits, etc.) along with enhanced decision support tools, enabling employees to make fully informed decisions.

With all of the recent – and continuous – changes to health care, it’s imperative to empower your employees to become smart consumers of benefits. Studies show that a whopping 60% of employees do not understand their benefits offerings . That’s why digging into how to help your employees become better consumers of health care is vital for lowering costs, raising participation and improving engagement. This includes understanding what consumerism is and how to incorporate smart consumerism strategies that work for your organization. You must also develop and deliver the right tools along with effective benefits communications to drive awareness, engagement and enrollment.

This insightful and informative session will include an overview of ACA and consumerism today, drivers and trends of consumerism as well as actionable advice on how to leverage strategic communications that move the needle.

Attendees will walk away with best practices on:
• Understanding consumerism today and what it takes to create a culture of consumerism.
• How to drive enrollment into new types of plans and programs. And, how can you help employees get the most out of their healthcare investments?
• The role of communications in the execution of your overall benefits strategy and actionable advice on how to build and execute an engaging communications campaign.

 

Mary Schafer 160Mary Schafer
Vice President of Agency Relations ADP, Inc.

Ms. Schafer serves as Vice President, HCM Strategic Communications in ADP’s Strategic Advisory Services group. As a communications expert, Ms. Schafer is responsible for consulting with clients to provide strategy, advice, insight and practical communications solutions to help drive organizational change. As part of this role, she also leads ADP’s HCM Strategic Communications group, a team that develops custom communications for clients and manages division communications.

ADP’s Strategic Advisory Services is a group that helps clients develop and execute highly effective talent and benefits strategies in the areas of data analytics, decision support and forecasting, compliance, service delivery, as well as communications and education. Before joining ADP Strategic Advisory Services, Ms. Schafer served as VP, Marketing Services for ADP, where she oversaw executive, client and employee communications across all major ADP business units.

Additionally, she managed the communications strategy for several multimillion dollar merger and acquisitions communications. Earlier, she served as VP, Marketing and Communications for ADP’s NAS business unit, leading integrated campaigns, programs and our largest client event. Ms. Schafer brings 18 years of dynamic,  innovative and well-rounded marketing leadership with documented success in communications, public relations, branding, events, and employee programs. Prior to joining ADP in 2006, Ms. Schafer held senior leadership positions at such respected organizations as First Data Corp., MCI, Waggener Edstrom Public Relations and Fleishman-Hillard Public Relations. Ms. Schafer is also an active volunteer and advocate for women in leadership through her participation in Pathbuilders in Atlanta. She regularly speaks at industry conferences and also serves as an ADP Social Media Ambassador. She holds a Bachelor of Arts in Journalism from The University of Georgia.

Bernadette 160Bernadette Nace
Vice President, Talent and Benefits Consulting Services Strategic Advisory Services, ADP, Inc.
Ms. Nace serves as Vice President, Talent and Benefits Consulting in ADP’s Strategic Advisory Services group. In this role, she is responsible for actively working with clients to help them execute leading edge decision support solutions for employee enrollments in order to drive their talent and benefits strategies. This includes providing guidance and advice on the effective use of data analytics and reporting,  which can help clients successfully measure plan performance and analyze trends to determine strategic solutions for the future.

ADP’s Strategic Advisory Services is a group that helps clients develop and execute highly effective talent and benefits strategies in the areas of data analytics, decision support and forecasting, compliance, service delivery, as well as communications and education. Before joining ADP in 2012, Ms. Nace served as Principal of Workforce Communication and Change Consulting for Mercer. There, she was responsible for developing and cultivating relationships with the  company’s largest and most complex clients and developing communication strategies and deliverables for a variety of HR programs. Her work ranges from domestic and global projects, including mergers and acquisitions, health and retirement benefits changes, total benefits outsourcing, wellness initiatives and performance management and compensation programs.

She holds an M.B.A and a Bachelor of Arts in Communications from La Salle University.

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