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Responsive Mobile Design is Gaining Popularity

Cell pho esToday’s consumers are taking advantage of the mobile tech boom to perform many of their everyday activities. And with the growing popularity of corporate IT policies like BYOD (Bring Your Own Device)[1], there’s no doubt that the future of business is mobile.

The business-to-business (B2B) world has generally been slow to adopt mobile operations, but the potential for positive return on investment[2] is not going unnoticed. Today’s technology not only helps to increase revenue and productivity but allows businesses to provide uniquely interactive buying and selling experiences.

With remote access to email and back-office software, mobile operations can help promote collaboration and meaningful business experiences. Transactions are often expedited with the ability to deliver quotes, capture digital signatures and respond to questions while online.

Unfortunately, not all mobile sites are created equal. With the growing competition of automated solutions, businesses should do their research before implementing just any mobile tool. For example, when evaluating the mobile functionality available as part of accounts payable automation solutions, organizations need to compare their needs against the mobile capabilities offered by the solution, from both a user interface perspective as well as the solution functionality available. While a nice-looking user interface can be pleasant to work with, a more valuable mobile experience can be had with a site that is functional across multiple devices. It should provide seamless transition of work, timely access to information and intuitive functionality that requires little to no training.

Same Source, Different Channel

The ability to seamlessly switch from desktop to mobile is an important factor. Software developers may employ responsive web design (RWD) to create a software platform that performs consistently across devices or channels.  Users access the same platform, regardless of the channel. Actions affecting the platform will be visible on all devices. To enhance user experience, developers typically make superficial changes to ensure the information is displayed appropriately on various screen sizes.

Timely Information for Informed Decision Making

Keep your primary stakeholders updated – anywhere, any time. A responsive mobile site displays up-to-date information and may even notify stakeholders when action is required. With a swipe or a tap, users can focus on making informed decisions while helping to avoid bottlenecks to keep business flowing.

An Intuitive Site to Empower Employees

A valuable mobile site will help users drive business outcomes and increase productivity. If the mobile site is difficult to use or doesn’t jive with the office’s software, users are less likely to adopt the mobile strategy. Train all you want, but according to Mutual Mobile’s white paper[3], users will often forget training material after 90 days. To keep pace with industry standards, companies should consider implementing tools that will help their employees adapt to changing technological trends. This means business tools, such as a mobile site, need to be intuitive enough that little to no training is required.

Businesses can’t afford to be left behind. Consumers expect predictable mobile sites. Searching, viewing and accessing information should be easy. Businesses that have not adopted a mobile strategy run the risk of providing poor user experiences and potentially stalling profitable business transactions.
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[1] http://www.intel.com/content/www/us/en/enterprise-mobility/byod.html

[2] http://salesmanagement.org/webcasts/single-article/whats-on-your-ipad

[3] http://www.mutualmobile.com/reports/the-definitive-guide-to-mobile-sales-enablement


One comment on “Responsive Mobile Design is Gaining Popularity”

  1. Jessica says:

    Very valid, pithy, suinccct, and on point. WD.

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