About Author: Karin Bootsma

Karin Bootsma
Karin Bootsma is Vice President of Marketing at RiseSmart, the leading provider of contemporary career transition services that strengthen employer brands, improve retention and re-engage talent. RiseSmart’s innovative approach to outplacement combines expert methodology with unmatched technology delivered through a convenient, cloud-based platform. Bootsma has two decades of technology and human capital management experience and believes in combining customer partnerships, market insights, creative ideas, and an impactful execution to drive long-lasting success. Prior to RiseSmart, she led marketing at a semantic search company and had global responsibility for Product Marketing, HR Alliances, and the TMS product line at Monster Worldwide. Bootsma holds an MBA from Santa Clara University, Leavey School of Business, and a bachelor’s degree in mechanical engineering from UOP.

Articles by Author: Karin Bootsma:

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04.14.15 |

The Benefits You Aren’t Talking About (But Should Be)

If you are reading this blog, then you probably already know that while salary is important, benefits can potentially make or break your talent attraction and retention strategies. But while many companies strategize over the competitiveness of the benefits of working for their organization, few take the time to consider the benefits they offer upon…Read More »


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